The first ever LAFC X Pacsun merchandise collection has finally launched
Launching on September 1, the first ever LAFC x Pacsun merchandise collection will be available at BMO Stadium and at 100 Pacsun stores across the United States. The limited edition collection features the strong black and gold colorways and the iconic crest of the Los Angeles Football Club.
The collaboration between LAFC and Pacsun demonstrates the company’s ongoing relevance in pop culture and fashion, especially given the steadily rising popularity of soccer nationwide. Fans from all around the world can show off their gameday passion and shop the LAFC x Pacsun merchandise collection at BMO Stadium or at the comfort of their home.
Through this innovative partnership, Pacsun delves deeper into the realm of Major League Soccer, expanding the LAFC following across the country. The collection will drop just a couple days prior to LAFC’s spectacular matchup against World Cup champion and seven-time Ballon d’Or winner Lionel Messi and Inter Miami CF.
“We built LAFC street by street, block by block, and one by one,” said Chief Brand Officer at LAFC, Rich Orosco. “Pacsun drives culture with the same ethos. To see our brand now available in Pacsun stores nationwide is a big moment for all of us. LAFC is for everyone.”
The five-piece, unisex collection includes hoodies and t-shirts featuring LAFC’s symbols of diversity, power, and courage to bring supporters together around a shared passion.
“When you wear the Black & Gold, you represent Los Angeles,” said VP of Brand Engagement & Merchandise at LAFC, Patrick Aviles. “You become a part of our growing LAFC community. This partnership is helping grow that community. It makes our fans very proud to see our crest in Pacsun stores.”
On September 1, the entire LAFC x Pacsun merchandise collection will be sold at BMO Stadium, at 100 Pacsun retail locations throughout the nation, and online at www.pacsun.com.