LAFC presents new LAFC Gold Loyalty Club
The Los Angeles Football Club has announced the LAFC Gold Loyalty Club, a new loyalty program that’s designed to provide benefits to fans and supporters of the Black and Gold all over the world.
The innovative LAFC Gold Loyalty Club celebrates and applauds the dedication of fans to valuable perks and experiences, including merchandise discounts, partner promotions, VIP events, and more.
“LAFC Gold promises to make LAFC fans and supporters feel seen, heard, and valued wherever they are in the world,” said LAFC Co-President & CBO, Larry Freedman. “Watching a match at BMO Stadium is one of the best sports experiences anyone can have. With LAFC Gold, we now have a way to connect, recognize, and reward anyone who supports the Black & Gold.”
Fans are encouraged to experience the loyalty club by visiting gold.lafc.com and signing up for a Local, Global, Youth, or an Entry Membership. LAFC Season Ticket Members are automatically and instantly enrolled in the “Gold” program.
In order to make LAFC Gold accessible and simple for fans to sign up for, LAFC is collaborating with Dropt, a digital loyalty platform. Together, they will continue to develop a dynamic program that brings new opportunities to participate and incorporates LAFC’s Club Partners.
The “Gold” program will also use the NEAR Protocol, one of the most scalable and accessible blockchains in the world, to validate and track every transaction in a secure setting. This will help the program stay at the forefront of cutting edge technology.