LAFC partners with Socios.com, becomes Official Fan Loyalty Partner
In a multi-year partnership agreement, LAFC partners with Socios.com, a next generation fan engagement and rewards company. Socios.com is now an Official Fan Loyalty Partner of LAFC and the collaboration strengthens their ties with the community and fans.
As a partner of LAFC, Socios.com aims to establish a unique community for MLS fans by providing them customized content and prizes via the Socios.com app. Exclusive incentives, polls, and opportunities will be catered for LAFC fans who will have the opportunity to win prizes by correctly answering questions or making correct live game predictions.
“Since inception of the Club, LAFC has aimed to work with best-in-class partners including state-of-the-art technologies to enhance our fan experience and provide value to our members,” stated SVP of Corporate Partnerships Kristen Kuhn as LAFC partners with Socios.com. “As we launch this partnership with Socios.com in an emerging & inventive category alongside Major League Soccer, we are thrilled to provide future experiences, rewards and benefits through the relationship to our members and fans to strengthen the connection and interaction with the Club.”
LAFC partners with Socios.com and aims to harness blockchain technology to provide the club with tools to engage with fans in more engaging ways. With the biggest percentage of millennial audience of any major U.S. sport, LAFC will be able to combine its dedication to innovation and technology.
In the future, the partnership will allow Socios.com, LAFC, and the League to collaborate on additional fan interaction solutions. Socios.com will be promoted on League and partner club social media channels, as well as on digital signage at home games.
As the Official Fan Loyalty Partner of LAFC, Socios.com has worldwide expansion plans and will expand its existing footprint in Europe, as well as launch many additional sports assets in the United States, Asia, and South America. International soccer legend Lionel Messi has been named as Socios.com’s first Global Brand Ambassador.