Becoming the first pro club to make the move, LAFC partners with GENEFIT
It’s been announced that LAFC partners with GENEFIT, a sports-tech software company and an innovator in its industry. Powered by 3X4 Genetics, GENEFIT is the world’s first enterprise software program that integrates genetics with physiological data and was created directly for professional sports organizations.
“As a Club, we have challenged ourselves to be a leader in Major League Soccer both on and off the field, and we feel that working with GENEFIT does just that,” said LAFC Co-President & General Manager John Thorrington as LAFC partners with GENEFIT. “This technology will help us unlock the next level of athletic performance, and we are proud to be alongside GENEFIT for this journey.”
GENEFIT eliminates the need for trial and error when it comes to training, recuperation, and injury prevention while also offering useful insights that allow coaching staffs and athletes to make data-driven decisions.
“In professional sports, a one percent edge can often mean the difference between winning and losing,” said 3X4 Genetics Chairman & CEO Tony Hsu. “GENEFIT’s value proposition is to increase long-term ROI for the Club and maximize the lifetime value of an athlete. We are excited to deliver this first-of-its-kind technology to LAFC and honored to collaborate with this world-class organization.”
“GENEFIT’s ability to integrate genetics into the equation of athlete performance is not only a key differentiator, but a game changer,” said LAFC Performance Director Gavin Benjafield as LAFC partners with GENEFIT. “We are looking forward to integrating GENEFIT’s cutting-edge technological solutions to support our team’s decisions and enhance player performance.”
Visit the GENEFIT website to learn more about the company and its science.