Sharing a vision, LAFC and BMO form partnership
Announced today, LAFC and BMO have formed a new naming rights partnership that will rename Banc of California Stadium to BMO Stadium. The stadium will be the home of the 2022 MLS Cup and Supporters’ Shield Champions, the Los Angeles Football Club, as well as the Angel City Football Club from the National Women’s Soccer League.
In addition to supporting the U.S. expansion pillar of BMO’s North American growth strategy, the partnership between LAFC and BMO reaffirms BMO’s dedication to developing soccer across North America. BMO serves clients through more than 500 branches, access to 42,000 ATMs, over 5,000 employees, and digital banking services across the entire nation in each of the 50 states.
“BMO is thrilled to forge this partnership with LAFC, which reinforces our bank’s commitment to growing the game of soccer across North America,” stated Cameron Fowler, Chief Strategy and Operations Officer, BMO. “Through BMO Stadium, we will share our passion for soccer and commitment to the Los Angeles community while bringing to life our Purpose, to Boldly Grow the Good in business and life. We look forward to supporting LAFC and its fans this season and beyond.”
Also known as the Bank of Montreal, BMO has partnered with other MLS teams including Toronto FC, CF Montréal, and Vancouver Whitecaps FC for more than ten years while holding the title as “The Bank of Soccer”. Since 2005, the Bank of Montreal has contributed over $25 million to the growth and development of youth soccer at every level of competition in Canada, assisting 150,000 young players.
“Our partnership with BMO unites two organizations that share a vision and commitment to be leaders and forces for good in our community,” said LAFC Co-President & CBO Larry Freedman. “BMO Stadium is the premier outdoor arena in the Heart of Los Angeles, having established itself as a world class sports and entertainment venue that hosts iconic concerts, events and top-level soccer. We are excited to begin our partnership with BMO, and to welcome our fans, supporters and the people of the city of Los Angeles to BMO Stadium.”
As the first outdoor stadium constructed in Los Angeles since 1962, it can accommodate 22,000 soccer fans. The 2021 MLS All-Star Game, 2022 MLS Cup, as well as sold out concerts and festivals have all been hosted at the venue. The stadium is next door neighbors to the 99-year-old Los Angeles Memorial Coliseum in Exposition Park.
Thank you LAFC and BMO. Welcome to LA, The Bank of Soccer!