Los Angeles Football Club has partnered with adidas Los Angeles for the creation and release of two LAFC adidas Original Samba editions. The iconic sneakers — the #HeartofGold Samba and the #StreetByStreet Samba — were unveiled earlier today.
The LAFC adidas Original Samba represents a first in Major League Soccer, and a rarity in world football, as no other club in MLS history has ever had a co-branded Samba. Bayern Munich, Real Madrid, and Manchester United have also collaborated on custom sneakers.
Statements on the LAFC adidas Original Samba
“The LAFC community was built by being authentic to global football culture and authentic to the city of Los Angeles. We are thrilled to create the first-ever adidas Originals MLS collaboration, and to continue our community journey with the LAFC Samba shoe, a cornerstone of global football and casual culture.” -Rich Orosco, LAFC Executive Vice President of Brand & Community
“This collaboration is a testament to our Club’s efforts to push the boundaries of football culture outside of the stadium and into the streets of Los Angeles. LAFC aspires to become the next cultural icon in Los Angeles, and the LAFC Samba is more fuel.” -Ben Chi, LAFC Manager of Brand & Community
“LAFC is one of the most exciting sports franchises in the world and together, we are dedicated to being a force for good. Our partnership is one built on a shared vision, values and responsibility for Angelinos across the city. The adidas Originals Samba x LAFC is symbol of the unity soccer culture brings to our great city and the creative spirit that drives us forward, street by street and block by block.” -Timothy Nickloff, adidas Director of Key City Activation
The #HeartofGold LAFC adidas Original Samba has a mostly gold body with black laces. According to Adidas, the gold will eventually fade with wear to reveal the #StreetByStreet Samba. Some of the gold elements will remain after that, like the LAFC details and the three gold stripes.
The #StreetByStreet LAFC adidas Original Samba will feature only black and gold elements. The sneaker has an all-black body, the three stripes are in gold, and the LAFC crest is emblazoned on the tongues of the shoes. “Los Angeles” is written above the top stripe and the LAFC motto of “Street x Street, Block x Block, One x One” is printed on the inserts of the sneakers.
In an exciting reveal, Adidas and LAFC will distribute a certain number of the #HeartofGold Sambas to the Los Angeles community heroes and frontline workers that are trying to make a difference in the local community. Those heroes have been nominated by leaders in the community and other LAFC community members. They will otherwise not be available for purchase at retail by the general public.
The #StreetByStreet LAFC adidas Original Samba comes available on August 22 at WSS and the LAFC Mobile Shop at 7:00am PST.